Investors throughout the world always are trying to identify value, where assets in the market are trading for less than they are worth. Identifying these opportunities is difficult but, when done successfully, leads to a high return on investment. The same is true with identifying our personal values, our deeply held beliefs that give significance to our lives. Our values are made visible by what we pay attention to, who we care about and how we spend our resources of time, energy and money. Like undervalued assets in the market, our personal values hide in plain sight, but when identified and invested in, provide a high return on investment. Consider the values you hold dear and align your decisions with them. Your path sometimes will be challenging, but it will lead to you living your most authentic life. And, that certainly, is a high return on investment.
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